Table of Contents

INTRODUCTION: WHAT’S NEW

PART ONE: PIONEERS

CHAPTER 1
PUTTING EVERYTHING OUT THERE
Justin Hall

CHAPTER 2
THE UNEDITED VOICE OF A PERSON
Dave Winer

CHAPTER 3
THEY SHALL KNOW YOU THROUGH YOUR LINKS
Jorn Barger, filters

PART TWO: SCALING UP

CHAPTER 4
THE BLOGGER CATAPULT
Evan Williams, Meg Hourihan

CHAPTER 5
THE RISE OF POLITICAL BLOGGING
Josh Marshall

CHAPTER 6
BLOGGING FOR BUCKS
Robert Scoble, Nick Denton, Jason Calacanis

CHAPTER 7
THE EXPLODING BLOGOSPHERE
Boing Boing

CHAPTER 8
THE PERILS OF KEEPING IT REAL
Heather Armstrong

PART THREE: WHAT HAVE BLOGS WROUGHT?

CHAPTER 9
JOURNALISTS VS. BLOGGERS

CHAPTER 10
WHEN EVERYONE HAS A BLOG

CHAPTER 11
FRAGMENTS FOR THE FUTURE

EPILOGUE: TWILIGHT OF THE CYNICS

POSTSCRIPT: Four Cases for the Persistence of Blogging